Why settle for second rate content just because you have a tight budget? I can work within your budget to deliver targeted and effective communication strategies, blogs and web content that speaks to your ideal audience.
The art of storytelling in brand journalism
Brand journalism, also known as corporate journalism, uses journalistic storytelling to express your business’s key messages in a way that is interesting and intriguing for your clients, customers and potential customers. It’s all about being entertaining, valuable and meeting your target market’s need.
Content consumers are increasingly savvy and only content that connects gets noticed. Instead of merely telling potential customers that you are here and this is what you do, you need to show them how you can help them and what they might experience if they let you help them. Brand journalism isn’t just text on a screen, it can span video, infographics, podcasting, blogs and custom publications. The key is to make the content valuable, easily digestible and shareable.